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CMU Checkoff Newsletter – May 2019

May 2019


CHAIRMAN'S UPDATE

As we think about a future with a concrete masonry checkoff, our opportunities are limited only by our imagination. When Major Ogilvie imagines the potential for our industry, he often reflects on what masonry could mean in times of natural disasters. “We often market concrete masonry based on energy efficiency, the fact that it’s the ultimate local and sustainable product, and that CMU are being used in exciting design approaches. But most important to me, it results in more resilient structures that stand up to natural disasters.”

Continue Reading: Chairman's Update


REGIONAL FOCUS
Region 5 Producer Continues Legacy of Industry Cooperation

The family behind longtime block producer RCP Block & Brick of San Diego have long made “giving back” a part of their business philosophy. That practice continues with RCP's Mike and Tom Finch, both strong supporters of the drive to bring a national checkoff to the industry. According to Tom Finch, industry-funded efforts by competing products are convincing decision makers to move away from CMU. A priority program expected to be considered by the CMU checkoff when established is an educational campaign to promote the versatility, aesthetics and durability of masonry products.

Continue Reading: RCP Block


MASON CONTRACTOR SUPPORT
Mason Contractors Stand with the Concrete Block Industry

Organizations representing our industry’s most critical partner, the contractors and masons who install our product, continue to lend their support to the national concrete masonry checkoff effort. Regional masonry contractor associations representing North Carolina, Greater Chicago and St. Louis all passed resolutions of support, as has the National Contractors Association of America.

Continue Reading: Mason Contractors


CAM MAGAZINE PROFILE
Checkoff Effort Featured in Michigan's CAM Magazine

The April 2019 edition of CAM Magazine, published by the Construction Association of Michigan, features an extensive article on the coordinated effort to bring a national checkoff program to the concrete masonry industry.

Continue Reading: CAM Magazine


CHECKOFF CORNER
Advancing Propane into the Future

The Propane Education & Research Council was created in 1996, establishing an industry-funded checkoff for propane. PERC oversees checkoff investments strategies targeting market growth, supply dynamics and workforce recruitment and development. A core part of the program is targeted promotion to consumers about making the “smart choice” to use propane.

Continue Reading: Advancing Propane


ADDITIONAL RESOURCES

Our website also houses additional resources you may find helpful such as a basic guide to our proposed program and quick fact sheets for download and printing.

Click here to view those materials.


GET INVOLVED TODAY!

Find answers to Frequently Asked Questions and explore our program at cmucheckoff.com

Share your questions, comments or support via our online form. Become a checkoff champion and help us get the word out! Email us for details.