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Are people clueless when it comes to their carbon footprint?

TMS Sustainability E-News
Volume 11, Number
December 30, 2019

When it comes to our personal carbon footprints, how much does the average person understand? Is it clear to the average person which measures make the greatest difference, how does giving up meat compare to reducing plastic bags? What about travel, heating your home and turning off electronics? All important questions. Frank Bilstein, a partner at A.T. Kearney recently conducted some fascinating research into the perceived importance of personal carbon reduction actions with the amount of carbon they save. It is fair to say that the belief or public perception is often not matched with the reality. Read more.